Why designers should write…
There is much in common, between a gripping story and an effective design. Both have a protagonist (a user) who embarks on a journey ( an experience) through many hurdles ( tasks) while trying to reach his destination ( the objective). This is especially relevant, with regards to User Experience design. As designers re-imagine themselves as storytellers, the ability to write a clear, succinct narrative has become a useful skill to have. This post tries explore various reasons why designers should write more about their insights, ideas and methodologies.
Writing helps you sell your designs: When clients are forced to chose between, two equally strong concepts; they often chose the one with a better back story. It helps build context from which the design has emerged. For someone who has little background in design, this story is often that ‘hook’, that sells them the idea.
Writing enables effective collaboration: In today’s scenario, multiple designers and stakeholders work together on projects. Often they are working remotely, communicating only via Email or skype. In such a context, it is vital to have a clear, succinct design brief in place. A Design brief which lucidly mentions the objective, target consumer, scope, etc… helps synergise the efforts of the entire team.
Writing makes it easier to save of your ideas: You can never predict, when a good idea will come calling. Sometimes, it strikes in the narrow, closed confines of the office toilet. Sometimes, you are washed by a wave of inspiration while swimming in the Community pool. Irrespective of where it happens, it is vital to sketch or write them out as soon as possible. You should have a diary or a folder to dump images and thoughts that provoke you. This repository of ideas often sparks new projects in the future.
Writing can be used promote your design services: In a competitive market, it is very important for designers to differentiate themselves. Apart from having conventional presence on portfolio websites like Behance, it helps to have an active blog to engage your audience. It makes people understand the background of the glorious illustrations, renders and prototypes you build. The conversations that your writing initiates, might just result into new business opportunities.
Writing helps you document your design evolution: I wrote my first blog post as an architecture student in 2007. Even though, I now look back at those first scribbles with mild amusement; they serve a reminds me of my lessons and learning. Our design portfolio that we share with clients, usually only showcases our current skill set. But a blog or diary, helps us track our own journey. Looking at your progress in hindsight, is both a humbling and motivating experience.
The ‘writing’ in this post, does not necessarily refer to an essay or a long drawn research paper. It does not even have to be a public post like this article. It can take whatever shape that suits you and your design process. It is a great way to organize your thoughts, communicate your ideas and reflect on your progress. I humbly believe, that in many ways, writing helps you become a better designer…
