Emerging Trends: Life after Covid
Covid-19 has disrupted almost all facets of life. Its far-reaching implications manifest in the way we live, travel, work, shop, socialize, etc…. Although, lockdowns and social distancing rules are slowly easing out, we are emerging into a new world. Here are some musings on the emerging consumer trends which will shape our Post-pandemic future:
1. Cautious Consumerism: The pandemic threw a spanner in the works of the Global economy. Millions have lost their jobs or are taking home lower salaries. The resulting frugality will ensure that each expense will be scrutinized with a watchful eye. Ecommerce will also continue to be preferred over in-store retail, until the fear of physical proximity looms.
2. Home Redefined: The ‘Work from Home’ (WFH) concept has had a sweeping impact on the boundaries between office and family life. In the coming months, many people will return to their cubicles. But for a substantial group, the status quo will remain. This prevailing need for WFH, will impact the way people design their home interiors in the future
3. Atmanirbhar homes: Due to low labour costs, House-helps play a determining role in the way Indian homes are run. Their absence through the past year, have nudged Indians (especially men) to play a more pro-active role in domestic chores. This has resulted in a soaring sales of appliances like Dish washers, robotic floor cleaners, spin moppers etc… I am hoping this spirit of self-reliance will continue in time to come.
4. Project ‘I’: The Pandemic has given us an opportunity for self-reflection and introspection. The health scare has nudged people to focus on their health. Job losses have motivated people to invest in their skill sets. This sombre period has made us re-evaluate our life choices and take stock of where we are headed.
5. Wanderlust: For the past 1.5 years, we have been confined to our homes. The isolation has kindled an insatiable desire to travel. In the short term, teething issues regarding vaccine passports and quarantines will remain. But, Travel as a sector might witness a booming resurgence in the time to come.
6. Community spirit: In the throes of the pandemic, our medical infrastructure crumbled. People were forced to organize themselves through social media to arrange basic necessities like Oxygen tanks and life-saving medicines. This has reaffirmed the need for a strong community spirit and network of support.
These were some random ramblings on what the future might entail. What are your thoughts on ‘Life after Covid’?