The past few months have been an extremely solemn, somber period for all of us. Everyone has closely faced loss amongst their loved ones. It has been a time of deep introspection and reflection. Locked up in our homes, we could not visit our friends and families to grieve and…


Covid-19 has disrupted almost all facets of life. Its far-reaching implications manifest in the way we live, travel, work, shop, socialize, etc…. Although, lockdowns and social distancing rules are slowly easing out, we are emerging into a new world. …


A few months ago, Christie’s auctioned a work of Mike Winkelmann (Beeple) for a whopping $69 million. It brought unprecedented attention to the work of Digital artists. The biggest challenge of digital art has been the ease with which it could be replicated. …


Credit: Leading Social

Can you imagine Facebook 50 years from now, if it continues to exist in its current avatar. It will be a cemetery of profiles. …


In this era of information overload, the currency of the Internet economy is attention. There are hundreds of products and services vying for our attention. We download an app, use it once before quickly getting bored. Designers and marketers are constantly looking for ways to keep us engaged. …


There is much in common, between a gripping story and an effective design. Both have a protagonist (a user) who embarks on a journey ( an experience) through many hurdles ( tasks) while trying to reach his destination ( the objective). This is especially relevant, with regards to User Experience…


What were flowers doing on a fridge? How do they compliment the form or function of a fridge? Who would buy such a product? I have conventionally associated product graphics with fast cars and sporting goods to reinforce notions of speed and power. But I was perplexed seeing them used…


We spend up to 8 hours online. The screen formats may vary between laptops, tablets, smart phones or even smart watches. These screens have come to be our generation’s windows to the world. They are a means of livelihood, networking, shopping, entertainment, etc… Advertisers are pouring in millions, for an…


Autobiography of a neglected Vacuum Cleaner

Mrs. Sharma brought me home with great fanfare. I was to be the panacea of all her cleaning woes. I remember how I was the star attraction at her kitty party. Mrs. Sharma read out my list of features with pride, as others assembled…

Aman Sadana

Design Research & Strategy

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